What we do How it works Pricing Team Book your quote →
Now onboarding Canadian & US businesses

Frankly, your books should make sense.

Real humans. Real numbers. Real answers. Delivered monthly. CFO-grade rigour, no CFO-grade invoice.

Frankly Financial Advisors · Toronto
Canadian & US business specialists
Month-to-month. No lock-ins.

We're the bookkeeping team for businesses that have outgrown their accountant — but aren't ready for a full-time CFO.

Frankly is a small, deliberate team of CPAs and ex-finance folks who do one thing properly: keep your books clean, your reports honest, and your tax surprises to a minimum.

We work with growing Canadian and US businesses — construction crews, design studios, therapy practices, e-comm brands, agencies, restaurants — anyone who'd rather be running their business than reconciling it.

No app. No platform. No "AI co-pilot dashboard." Just a real team, real numbers, real answers — delivered to your inbox every month.

Three steps. Five minutes. No accounting degree required.

01

Hop on a call

Thirty minutes with Shay. He'll figure out what you actually need — not what'll fatten the invoice.

02

We take it from here

Link your bank, QuickBooks or Xero. We pull everything in, clean it up, and set you up properly — usually within a week.

03

You get clarity

Monthly P&L, balance sheet, cash flow — in plain English, in your inbox. Plus a real person you can ping when something feels off.

Built for
Healthcare practices Law firms Construction & trades Design studios E-commerce brands Agencies Therapy practices Restaurants SaaS & tech Consultancies Healthcare practices Law firms Construction & trades Design studios E-commerce brands Agencies Therapy practices Restaurants SaaS & tech Consultancies

Pricing that matches what you actually need.

Pick what fits, skip what doesn't. The number you see is the number Shay quotes — no setup fees, no surprise invoices.

01 How many transactions do you have a month? ~100
10150300450600+
02 Pick a plan
03 How is your business set up?
04 Do you need any other services?
How many people on payroll? 1
05 Are you behind on your books?
How many months behind? 3

Two of us. That's the point.

No outsourced support pool. No anonymous junior accountant. Just us — running your books and answering the phone.

Shay Shafique

Shay Shafique

Growth · Strategy · Your first call

Has helped scale more startups than he can count. Now he's helping small businesses get the same caliber of financial strategy that venture-backed startups take for granted.

Ata Haee

Ata Haee

Finance · Operations · CPA reviewer

Former VP of Finance who got tired of watching small businesses get overcharged for basic financial advice. Now he's making sure your numbers are right — without the markup.

Verified on CPA Ontario

Let's be frank.

Thirty minutes with Shay. No deck, no script — just a quick chat to figure out if we're a fit. If we're not, he'll tell you who is.